Here’s the new poster for the latest Stargate spinoff, Stargate Universe, which launches on Friday October 2nd on Syfy. I think this is the first time I’ve seen the show advertised in a bright, glossy way; it almost seems at odds with the dark, gritty image the producers have been praising about the new show, but perhaps that’s just to try and draw in as many types of viewer as possible. Aesthetically it feels pretty similar to some of the posters for the JJ Abrams Star Trek movie, so perhaps they’re trying to capitalise on that audience as well.
I like this new look, and can definitely see the Abrams/Star Trek influence. I think it’s wise to do a little rebranding at this point in the franchise’s life. Maybe it’ll entice some non-Stargate fans to give it a try. I know this is the first SG I’m interested in watching and yes, it’s because of Robert Carlyle. I am incredibly shallow.